A List Apart: Getting to No

Posted on October 23rd, 2009 at 8:42 am by admin

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I’ve been selling website design and development work for over 10 years, so you’d think I’d have this stuff licked.

Hardly. I used to think the hard part was “getting to yes,” but over time, I’ve learned that the hardest part isn’t closing the deal, but figuring out which deals are actually worth closing. It all begins with taking a hard look at the prospect you’re talking to, and keeping an eye on early behaviors that all too frequently lead to problems.

via A List Apart: Articles: Getting to No.