Naturally, clients want every activity they pay for to lead to a tangible result—a website that fulfills their business goals and satisfies their customers.
However, it’s our job to help clients understand that their proposed website’s overall success depends on the quality of input throughout the site design and development process, not the quantity of input. So when you’re talking with clients about creating long-term business value through UX research activities, you should describe the following critical results:
via A List Apart: Articles: Can You Say That in English? Explaining UX Research to Clients.
Posted on November 9th, 2009 at 10:15 pm by admin
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