For those who may not have come across the term, what is “content strategy” and what is its relation to web design?

Content strategy for the Web plans for the creation, delivery, and governance of content online. Basically, its tools and processes help you get your content right the first time – for your business and your users -and keep it awesome over time.

Web design is critically important for shaping users’ perceptions of your brand, products, and services. However, they don’t come to your website for its great design; they come for the content. Design and content have to work together to ensure one is complementing the other… so they’re working together to provide a satisfying, enjoyable experience for your users. Content strategy ensures that dialogue is taking place on an ongoing basis. If you’re not designing for the right content, your user experience suffers. Which means your company does, too.

via Carsonified » Kristina Halvorson on Content Strategy for the Web.