Google Analytics is great to tracking your site traffic. I started out using Statcounter.com to track my site visits, but over the years i’ve wanted more information so I switched over to using Google Analytics. Google provides an excellent dashboard to monitor and dig into your sites traffic and drill down the information to see exactly what content on your site is popular. For advertising campaigns at MySpace we use a JavaScript technique to track specific clicks on content on a page, with the ability to label specific content using the ‘name’ attribute. I’m providing the jQuery and Mootools code to implement this below. By using this technique when you view what content has been clicked in the analytics dashboard, and instead of seeing a bunch of long urls with various parameters in you can easily see a readable label as to what that link really is as shown below.

via JavaScript link tracking with Google Analytics | Papermashup.com.