As ego maniacal beings the internet and subsequently blogging wasn’t good enough for us. Not only do we want everyone to read our senseless drivel but we want them to listen to us to and thus the podcast was invented. The podcast, in my opinion, shouldn’t be your sole content driver for your site given that your random visitor who doesn’t know you probably could care less and is going to move on. For your return visitor, the one who finds you interesting, having a podcast could be the perfect augmentation for building loyalty.

via Starting a Podcast is Easier Than You Think | Anthony Licari.