Most web designers have heard of Google Analytics, but many of them have not taken the time to understand just how valuable the data can be. There is a wealth of knowledge you can gain about your web traffic that can help improve your site design and marketing efforts.

For web designers it is important to understand how visitors are interacting with your site. What pages are visitors landing on? What pages are visitors exiting on? How long are visitors staying on site? Where are visitors leaving in the conversion funnel? All of these questions are crucial for turning a pretty website, into a pretty website that converts!

Let’s break down the important visitor data specific to web designers that will contribute to improving usability, engagement, and conversion rates.

via Google Analytics for Web Designers | Pro Blog Design.