One obvious Web trend in 2010 is what I’d like to call SEO mainstreaming. SEO goes prime time so to say.A few people still try to “pull a Calacanis” and tell you that SEO is a dirty word while at the same time spamming Google with fake SEO articles. Nonetheless many other, more sane publishers [...]
March 9, 2010
If you’re anything like me, it’s easy to “finish and forget” when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer. Part of the problem with this approach is the ever changing landscape online. Something that [...]
March 9, 2010
Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There’s a natural conflict that creates the issue – the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages. How Many Keywords To answer [...]
March 3, 2010
This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm’s excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, it’s clear that getting your business/website into [...]
February 16, 2010
Do you want to optimize your website for search engines? Search engine optimization (SEO) isn’t rocket science, but there are a lot of little things you need to know about it before you start trying to increase your search engine traffic. Harsh Reality #1: Links are everything There are two major aspects of SEO. The first is [...]
February 16, 2010
In this video interview, conversion expert Bryan Eisenberg offers three tips that can help your online business improve its bottom line. He recommends that you: 1. Create a to-do list on a regular basis, then prioritizing it on the basics of objectives, resources required, and projected ROI. It’s important to reflect on your business on a [...]
February 5, 2010
There are some interesting studies surfacing lately in the world of social media. Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing. via 3 New Studies Show Value of Social Media & Businesses Slow Response | Social [...]
February 3, 2010
Are you using Twitter and wondering whether it’s doing anything for your business? Do you have a strategy? Or do you find yourself haphazardly tweeting at all hours of the day about everything from what you had for breakfast to news in your industry? If so, you need a tweet plan. via 8 Simple Steps to Growing a [...]
February 2, 2010
In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization. Stephan Spencer is the founder of Netconcepts, which recently merged with SEO firm Convario.com. You might also watch Stephan’s blog at stephanspencer.com. This interview was taped [...]
February 1, 2010
Any person reading this blog right now that is in the design field has probably wondered this very exact question: What do these design blogs actually make in ad revenue and is it possible for me to make money with my own design blog? Hopefully, by the end of this article you will walk away [...]
March 15, 2010
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