Browsing All Posts filed under »Marketing«

How to: Build a Social Media Cheat Sheet for Any Topic

December 30, 2009

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Let’s say you’re a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you’re a journalist writing a story about blogging butchers, or maybe you’ve [...]

How to get exponential success on your blog

December 23, 2009

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Like most bloggers do, this morning I checked my Feedburner stats and see that my blog Cats Who Code had 6000+ RSS subscribers. I decided to check out how many readers I had one year later. I wasn’t surprised to read that I only had 900 readers at the time. So, how did I manage to [...]

Keyword Research for Organic Search with Stoney deGeyter (6:45) video – by Dr. Ralph F. Wilson

December 21, 2009

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In this video interview, SEO expert Stoney deGeyter explains his approach to keyword research, not only for a few keywords, but for the hundreds of keyphrases needed to optimize, say, a large e-commerce site. The approach involves three main stages: finding and organizing core keywords, and then arranging a campaign with the qualifiers to those [...]

5 Misuses of Social Media That Could Kill Your Freelance Business | FreelanceFolder

December 18, 2009

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Unless you’ve been living under a rock this year, you have witnessed the explosion of social media as a tool for marketing, networking and branding in new and exciting ways. What started out as a few different methods for communicating and sharing online with friends and family has spawned entirely new occupations, from social media [...]

Search Engine Optimization Toolkit : The Official Microsoft IIS Site

December 18, 2009

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The IIS Search Engine Optimization (SEO) Toolkit helps Web developers, hosting providers, and Web server administrators to improve their Web site’s relevance in search results by recommending how to make the site content more search engine-friendly. The IIS SEO Toolkit includes the Site Analysis module, the Robots Exclusion module, and the Sitemaps and Site Indexes [...]

Starting a Podcast is Easier Than You Think | Anthony Licari

December 16, 2009

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As ego maniacal beings the internet and subsequently blogging wasn’t good enough for us. Not only do we want everyone to read our senseless drivel but we want them to listen to us to and thus the podcast was invented. The podcast, in my opinion, shouldn’t be your sole content driver for your site given [...]

15 Sites for Learning and Mastering SEO | FreelanceFolder

December 14, 2009

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We recently compiled a list of some of the best social media blogs on the web. Although maintaining healthy relationships and building a strong network on the web is crucial, search engine placement certainly can’t be ignored either. We all know the impact of search engines on our daily traffic. It can be a make or [...]

Optimizing WordPress for Search Engines

December 14, 2009

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So, you have this amazing WordPress site, but for some reason the search engines just don’t show you much love. You post killer content, make it easy for users to share via their social networks, and people are subscribing to your RSS feed, indicating that they’re like what they’re reading. If you’ve tried everything to [...]

WordPress SEO Issues – Managing Duplicate Content Effectively

December 7, 2009

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This is the fifth part of An Essential Guide To WordPress SEO – so far we’ve learned about the importance of keyword research, getting high authority backlinks, and a number of techniques that can be used to make your WordPress site more attractive to the search engines. In this post I want to focus on something [...]

Researching Great Keyphrases To Help Drive Traffic

November 27, 2009

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To kick off this WordPress SEO guide, I’m going to start by focusing on keyword research and how you can go about identifying the keyword phrases you need to target in your SEO campaign. Keyword research is a huge topic – in this post I cover the main concepts that you need to be aware [...]