One obvious Web trend in 2010 is what I’d like to call SEO mainstreaming. SEO goes prime time so to say.A few people still try to “pull a Calacanis” and tell you that SEO is a dirty word while at the same time spamming Google with fake SEO articles. Nonetheless many other, more sane publishers [...]
March 9, 2010
If you’re anything like me, it’s easy to “finish and forget” when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer. Part of the problem with this approach is the ever changing landscape online. Something that [...]
March 9, 2010
Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There’s a natural conflict that creates the issue – the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages. How Many Keywords To answer [...]
March 3, 2010
This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm’s excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, it’s clear that getting your business/website into [...]
February 16, 2010
Do you want to optimize your website for search engines? Search engine optimization (SEO) isn’t rocket science, but there are a lot of little things you need to know about it before you start trying to increase your search engine traffic. Harsh Reality #1: Links are everything There are two major aspects of SEO. The first is [...]
February 16, 2010
In this video interview, conversion expert Bryan Eisenberg offers three tips that can help your online business improve its bottom line. He recommends that you: 1. Create a to-do list on a regular basis, then prioritizing it on the basics of objectives, resources required, and projected ROI. It’s important to reflect on your business on a [...]
February 2, 2010
In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization. Stephan Spencer is the founder of Netconcepts, which recently merged with SEO firm Convario.com. You might also watch Stephan’s blog at stephanspencer.com. This interview was taped [...]
January 28, 2010
Search Engine Optimization (SEO) is one of the most important ingredients for getting large amounts of traffic to your website besides high-quality content. Because once your articles are a few weeks old, the majority of the traffic to those articles will come from search engines. That’s why it’s important to rank high in search engines. In [...]
December 31, 2009
Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines [...]
December 21, 2009
In this video interview, SEO expert Stoney deGeyter explains his approach to keyword research, not only for a few keywords, but for the hundreds of keyphrases needed to optimize, say, a large e-commerce site. The approach involves three main stages: finding and organizing core keywords, and then arranging a campaign with the qualifiers to those [...]
March 15, 2010
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