Rumball Motors Interactive » SEO

WordPress SEO – Search Engine Optimization for your WP Blog

admin — Wed, 21 Apr 2010 11:17:39 +0000

The Definitive Guide To Higher Rankings For Your Blog2009 SEMMY Winner Blogs & Blogging categoryI started writing my beginner’s guide to WordPress SEO a while back, and have since done a load of posts on the subject, an article in the Search Marketing Standard, newsletters, and presentations. It’s time to let all the info of all these different articles fall into one big piece: the final guide to WordPress SEO.If you’re more of a visual type, try this WordPress SEO video. It’s an hour long presentation I gave at A4UExpo London, that covers most of what’s in here too.

via WordPress SEO – Search Engine Optimization for your WP Blog.

10 Non-Industry SEO Resources and Articles – SEO Mainstreaming | SEOptimise

admin — Mon, 15 Mar 2010 12:38:42 +0000

One obvious Web trend in 2010 is what I’d like to call SEO mainstreaming. SEO goes prime time so to say.A few people still try to “pull a Calacanis” and tell you that SEO is a dirty word while at the same time spamming Google with fake SEO articles. Nonetheless many other, more sane publishers outside the SEO industry acknowledge that SEO is an indispensable part of any and every Web endeavor.Thus they publish their own resources and articles dealing with SEO and search marketing. Sadly they don’t get the attention they truly deserve while everybody notices those few who dismiss SEO. technology journalism business social media web designpublications are among those who deal with SEO these days. Even Dilbert covers SEO! I’d like to feature 10 resources and articles from these non-industry resources this time.

via 10 Non-Industry SEO Resources and Articles – SEO Mainstreaming | SEOptimise.

How to Increase Conversions on any Website in 45 Minutes

admin — Tue, 09 Mar 2010 16:41:43 +0000

If you’re anything like me, it’s easy to “finish and forget” when it comes to web development. Once a website is live and the boss or client is happy, we close the project, kick off our shoes and crack a beer.

Part of the problem with this approach is the ever changing landscape online. Something that converts visitors today, might not be working two months from now (in some cases, it may not be working in the first place, but no one took the time to test it).

via How to Increase Conversions on any Website in 45 Minutes.

SEOmoz | Targeting Multiple Keywords vs. Singular Keyword Focus

admin — Tue, 09 Mar 2010 12:52:28 +0000

Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There’s a natural conflict that creates the issue – the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages.

How Many Keywords

To answer this question in a logical and truly optimal fashion, you need to start with the answer to two other important questions:

1. How many of these keywords carry the same visitor intent?

2. How competitive are the targeted terms/phrases?

When you answer the first question, you’ll be able to break up lists of keyword terms into buckets of “intent.” Searches are almost always intended to discover information or take action. If there are too many pieces of information/actions you need to provide on a single page, your conversion will drop. Remember that a 10% conversion rate for position #10 is better than a 0.5% conversion rate for position #1 (assuming the avgs. from the leaked AOL data cited below).

via SEOmoz | Targeting Multiple Keywords vs. Singular Keyword Focus.

SEOmoz | One Dead Simple Tactic for Better Rankings in Google Local

admin — Wed, 03 Mar 2010 11:09:00 +0000

This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm’s excellent and oft-referenced Local Search Ranking Factors. In that document, and in many places where local results are analyzed, it’s clear that getting your business/website into more listings, in a consistent fashion is a very good thing.

Yet, somehow, this obvious tactic has gone missing from many GG Local optimization recommendations. Either that or it’s so obvious that no one feels the need to mention it. Whatever the case, it’s available now

via SEOmoz | One Dead Simple Tactic for Better Rankings in Google Local.

The 7 Harsh Realities of SEO

admin — Tue, 16 Feb 2010 11:53:17 +0000

Do you want to optimize your website for search engines? Search engine optimization (SEO) isn’t rocket science, but there are a lot of little things you need to know about it before you start trying to increase your search engine traffic.

Harsh Reality #1: Links are everything

There are two major aspects of SEO. The first is on-page optimization and the second is the number of sites linking to you. On-page optimization is something that every one can easily manipulate, but links on the other hand aren’t.

via The 7 Harsh Realities of SEO.

How to Turn Your Analytics into a Money-Making Machine, Bryan Eisenberg (8:00) video – by Dr. Ralph F. Wilson

admin — Tue, 16 Feb 2010 11:51:58 +0000

In this video interview, conversion expert Bryan Eisenberg offers three tips that can help your online business improve its bottom line. He recommends that you:

1. Create a to-do list on a regular basis, then prioritizing it on the basics of objectives, resources required, and projected ROI. It’s important to reflect on your business on a regular basis, rather than just remain on a treadmill of activity.

2. Segment your analytics data, looking for differences between segments, such as new visitors vs. repeat visitors. Google Analytics “advanced segmentation” makes this easy.

3. Always be testing so you can continue to learn as well as listen to your customers so you can come up with new ideas.

via How to Turn Your Analytics into a Money-Making Machine, Bryan Eisenberg (8:00) video – by Dr. Ralph F. Wilson.

Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53) video – by Dr. Ralph F. Wilson

admin — Tue, 02 Feb 2010 19:27:16 +0000

In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization.

Stephan Spencer is the founder of Netconcepts, which recently merged with SEO firm Convario.com. You might also watch Stephan’s blog at stephanspencer.com. This interview was taped at the Search Engine Strategies (SES) conference in San Jose, August 2009.

via Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53) video – by Dr. Ralph F. Wilson.

10 Basic SEO Tips Every Web Developer Should Follow | DevMoose

admin — Thu, 28 Jan 2010 14:05:10 +0000

Search Engine Optimization (SEO) is one of the most important ingredients for getting large amounts of traffic to your website besides high-quality content. Because once your articles are a few weeks old, the majority of the traffic to those articles will come from search engines. That’s why it’s important to rank high in search engines.

In this article I’m going to show you 10 basic SEO tips that you should keep in mind when writing a new article or developing a new website to make sure your blog ranks high in the search engines.

via 10 Basic SEO Tips Every Web Developer Should Follow | DevMoose.

15 Minute SEO List – Learn how to SEO

admin — Thu, 31 Dec 2009 15:56:00 +0000

Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance. If you need more information on particular sections of the checklist, you may want to read our SEO tutorial, which gives more detailed explanations of Keywords, Links, Metatags, Visual Extras, etc.

via 15 Minute SEO List – Learn how to SEO.